What Is The Purpose Of A Business Card?

Purpose Of A Business Card

It seems like you can’t go anywhere without stumbling onto someone’s business card. They’re one of the most common forms of print marketing in the world. Any business worth their salt has one. Some people use that as a reason NOT to get a business card. “Everybody else is doing it, so why should I?” In most cases, it’s wise to not do what everyone else is doing and forge your own path. But sometimes the smart play is to stick with tradition: Business cards have been around for a long, long time, and there’s a reason why everybody still uses them: Because they work!

At Printing Solutions we’ve seen how a great card can take our customer’s businesses to the next level. If you’re wondering why you should invest in printing a quality business card, let us give you a few reasons why you should never be without one.

It Says A Lot About You

A business card says a lot about your business, in more ways than one. A good card succinctly conveys what your business is all about. It tells someone what you do AND how they can get in touch with you. It shows off all your branding essentials: The name of your business, your logo, and your tagline.

A good business card tells people something about you that isn’t written on the card: It speaks to your level of professionalism and preparedness. It can also show off your taste: A well-designed, eye-catching business card will make you look creative, innovative, and thoughtful. It’s a simple and effective way of standing out from the pack.

giphy (5)

It Offers A Personal Touch

Business cards are physical objects. They have a weight and presence that digital marketing just can’t compete with. You could send someone an email with all your contact info in it, but that’s going to feel more impersonal than handing someone a card. Emails are also easy to forget about: They can quickly get buried underneath an avalanche of incoming messages. A business card, on the other hand, sticks around. People will put them in their wallets, stick them in desk drawers, or even use them as bookmarks. This increases the chances that they will stumble onto your business card again. So even if someone doesn’t want to do business with you right now, if they hold onto your card there’s a good chance they’ll see it again and it will remind them about your business. Emails and other forms of digital communication don’t have that benefit.

Another benefit that comes from business cards being tangible objects: They’re easy to pass around! It’ll be much easier for satisfied customers to spread the word to their friends if they can press one of your cards into their hands.

It’s Cost Effective

Printing business cards is one of the most cost-effective forms of marketing out there. It’s easy to do and affordable. So long as you have an appealing design and a reliable printer (like Printing Solutions), you can produce a run of business cards that will help spread the word about your business in no time.

giphy (6)

It Gives You A Competitive Edge

“Don’t judge a book by its cover” is a great idea in theory, but the truth is that we as a society do the opposite all the time. Your business card can make or break your business. It’s as essential to establishing a good first impression as the clothes you wear to a meeting or the way you shake someone’s hand. If you’re in a creative industry, few things will turn off potential customers more than having a dull business card.

We’ve seen it firsthand. LOTS of companies out there don’t put a lot of thought or effort into their business cards. They produce cards that are standard and utilitarian: They give you all the information you need, but display nothing in the way of style or creativity. Having a unique looking card is a great way to get one up on your competition. A great business card may take a little extra time and money to produce, but the added effort will be worth it.

Need help designing the perfect business card? We can help. Give Printing Solutions a call at 480-596-6300 and we’ll help you put together a business card that will be the perfect ace up your sleeve.

Matt Blanton

About Matt Blanton