Defining Your Brand With a Custom Logo

Defining Your Brand

What Does Your Brand Say About You?

Does it tell people you are dependable, loyal and reliable about who you are and the products or services you represent? If it does, then the chances are that your logo is at last partially responsible because it represents your business on your website, business cards and other promotional materials. It’s the first step to building the blocks that form the foundation of your brand and creates a visible reminder that makes your business distinctive enough to stand apart in your industry.

Think of all the popular brands that you identify with and remember immediately by their logos. These large corporations understand the power of logos and spend huge amounts of money on producing and refining appealing logo designs to strengthen their image and sales. Think McDonald’s golden arches, the Nike swoosh, or Target’s bold red target. Each if these companies share the distinction that they are universally recognized by their logo, and that logo tells people exactly who and what to expect when dealing with them. A well-designed logo will stick with your customers and prospects and bring your business to mind immediately.

Custom Logo

Define Your Company With A Custom Logo

A custom logo helps define your company and set the tone for your branding efforts. It gives a polished edge to your marketing materials and enhances the process of establishing your business image. In essence your brand is an expression of your company’s mission. Your logo communicates that mission through various mediums to the general public. These mediums include logos, advertising, website, marketing materials, customer service, and product offerings. Building your brand ensures consistency and professionalism, and lets people know what to expect when they deal with your company or products. When you hand your business card to someone, you want it to stand out. As you set up your booth at your industry trade show, you want your logo to attract everyone like a magnet, creating buzz around your booth.

Now that your marketing materials are strong, on target and professional it gives prospective clients confidence that your business is run in the same manner. They will sense that your services are equally professional or that you produce a quality product. However, there also comes a time when a company needs to take a closer look and review its branding strategy. The fact may be that your logo is already top notch and represents exactly what you intend it to. However, another thing to consider is that complacent is not always the best place to be and that sometimes change is good and can be the kick start towards taking things to the next level.

Build Professionalism & Success

Winning the ultimate war of brand mastery is an ongoing, dynamic challenge. It is often a trial and error process. Ultimately, each company must decide on the course of action that best suits to meet its goals. Recognizing the next step and reacting to a changing business world is crucial to ensuring that you stay current with the times. It displays cutting-edge features and helps continue to communicate your message via the most professional means possible.

At Printing Solutions our talented team of designers can help put your ideas on paper. Let us help you maintain the overall visual message your company wishes to convey. A custom logo that looks amateurish really doesn’t reflect well on your business, but a professional logo with impact will build a perception of professionalism and success that people want to align themselves with.

Andrew Pinch

About Andrew Pinch

Andrew has been working in the print industry since 2003, working in prepress, management, and ultimately owner of print shops, including Printing Solutions of Tempe, Arizona. See Andrew's LinkedIn Profile here.