Tips for Trade Show Success

Trade Show Success Tips

Amazing Marketing Materials

Trade shows are a great way to drum up new business for your company. It’s the one time where the people come to you…but only if you have something there to attract them, like an amazing trade show display. That’s where your local print company in Scottsdale can help. We can create virtually any kind of promotional product for you from table throws to retractable banners to 60-foot displays as well as smaller items, such as banners, brochures, and flyers. With our printing services, the sky’s the limit – literally. (We even design items that hang from the ceiling.)

No matter what kind of trade show display you end up ordering, there are certain things to be aware of. First, it’s important to know if the venue has any rules or regulations on displays, their size, etc. This will have a huge impact on the kinds of displays we can create for you. Once you have that figured out, now comes the most important part: branding the item to match the company’s message.

This starts with us understanding your key demographic and how your message can best be conveyed. Identifying your audience will help us create a product that both appeals to your potential customers and reflects your brand. Overall, your trade show display should be consistent with your company’s ideas, products, and services, and be easily recognizable.

Call To Action

Another component that is essential to include is a call-to-action. Simply put, a call-to-action drives a customer to act or respond in some way, which means more business for you. Now that you’ve got that all figured out, there’s nothing left to do, but to order.

Reusability

One final thing to consider is re-usability. The trade show displays and promotional products we create are very durable and will last for trade shows years to come. On top of that, most of the hardware that is used has a lifetime warranty, so if anything goes wrong (which is rare) just visit us and we’ll take care of it.

Don’t let another trade show season go by without having the best products possible to make it a huge success. Visit Printing Solutions to find out how we can help.


Andrew Pinch

About Andrew Pinch

Andrew has been working in the print industry since 2003, working in prepress, management, and ultimately owner of print shops, including Printing Solutions of Tempe, Arizona. See Andrew's LinkedIn Profile here.