How to Optimize a Sell Sheet For Conversions

By September 30, 2014Sell Sheets
Optimize A Sell Sheet

When it comes to marketing materials, there are a few staple items you must absolutely have.

1. Business Cards

2. Postcards

3. Sell Sheets

Most of you are probably already familiar with number one and number two, but sell sheets might be new to some of you. Sell sheets are basically like giant postcards. They come in one uniform size of 8.5 X 11 inches. As for finishes, we can make them in a UV glossy finish, matte finish, or spot UV finish.

Related: Finish the Product Right With Amazing Finishes

Sell sheets are used for all kinds of different reasons, but we’ve found that sell sheets get the best results when they meet one of the following criteria:

Provide Information

People like information. Whether they know it or not, they love learning. So things like how-to guides or other educational information are great content for sell sheets. Whatever you decide to feature, make it short, simple and interesting. And remember to leave room for white space!

Position Your Company as a Leader

Another great use for a sell sheet is to position your company as a leader. While using them to provide information is one way this can be accomplished, another way is by showcasing your experience, highlighting specific noteworthy accomplishments or presenting facts and figures about your business.

A sell sheet of these types result in trust being built between the client and the business. This is extremely important for conversions. Only when trust is established will a client make a transaction. And more importantly, trust is what will keep them coming back time and time again.

For help creating a sell sheet optimized for conversions, stop by our print company in Scottsdale, AZ to talk to one of our print specialists.

Andrew Pinch

About Andrew Pinch

Andrew has been working in the print industry since 2003, working in prepress, management, and ultimately owner of print shops, including Printing Solutions of Tempe, Arizona. See Andrew's LinkedIn Profile here.