Leverage Postcards To Build Business Relationships

Leverage Postcards

Most businesses have become accustomed to digital marketing campaigns designed to promote a new service, ask for new business or even maintain a strong relationship. Emails, social media campaigns and updated websites are generally expected these days from the businesses you work with. Try shaking things up by incorporating a strategically designed postcard to use in a direct mail campaign.

If there is anything we can learn from the marketing trends of 2014 and 2015 is that print marketing is making a huge comeback. Once written off as a thing of the past, print and direct mail marketing is now being rediscovered as businesses look for new ways to build relationships.

A direct mail postcard is powerful tool used by businesses both small and large to engage customers and clients. Here are just some of the ways a postcard can work for you:

  •      Reactivate or reconnect with inactive customers
  •      Promote a new product or service
  •      Upsell your existing customers
  •      Drive traffic to your website
  •      Personal thank you for business
  •      Invitation to upcoming webinar or seminar
  •      Appointment reminders
  •      Announce a special offer or sale

What Does an Effective Postcard Look Like?

Postcards can be one of the most valuable promotional tools you use to boost your sales and generate new customers. The trick is in the design. To be effective, a postcard should be visually appealing and convey the right information with brevity.

Effective postcards use bold and bright colors to stand out among in the piles of mail they will be surrounded by. Use easy to read fonts that are clear and to the point. Avoid over-crowding your postcard with frivolous and tedious information that detracts from the main message.

It’s important that before you begin to design your postcard, you have a clear idea of what your message will be. What you want to avoid is a card that contains so much information that it is overwhelming and easily tossed in the trash. Decide on what the clear message of your postcard is and then begin the design process.

Printing Matters

Here’s one thing more…if you’re going to go through the trouble to create and design an effective postcard that is eye-catching and conveys your message clearly, be sure to have it printed by someone who knows what they are doing! The last thing you want is to lose all the momentum of your postcard by choosing to skimp on the printing costs.

Talk to us first and let us give you some tips and ideas to focus on for your specific postcard strategy. Not only can we provide high quality printing, but also design and content help as well.

Call Printing Solutions for help on your next direct-mail postcard campaign at 480-596-6300.

 

Andrew Pinch

About Andrew Pinch

Andrew has been working in the print industry since 2003, working in prepress, management, and ultimately owner of print shops, including Printing Solutions of Tempe, Arizona. See Andrew's LinkedIn Profile here.