Guerrilla Marketing – Why You Should Use It

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Any small business just starting out is willing to do just about anything to get their name out there in the most effective way. The problem is, small businesses that are just starting out don’t always have the biggest marketing budget available. Some of their best marketing campaigns and ideas have to sit on the back burner until the right time.

Rather than just sitting idly waiting for your ship to come in, this is one instance when getting creative with some guerrilla marketing might be the ticket. There are some guerrilla marketing strategies that have been proven to work in the past over and over again that you, as a small business, could and should use to promote yourself.  Here’s why…

It’s Inexpensive

There are many different clever ways to promote a small business that cost very little. In fact, many people would argue that the best guerrilla marketing strategies are the least expensive. When it comes to marketing, bigger isn’t always better. Rather than billboards or television commercials, think stickers, postcards, mini-Frisbees, or even inexpensive flyers that say just the right thing. Try leaving your business cards in tactical places where your intended audience will more likely see them.

Lasting Impression

One of the advantages to using guerrilla-marketing tactics is that it can often be very liberating when it comes to creativity. It allows you to push the envelope and be just a bit daring when it comes to getting your message across. Some businesses have found that these risks lead to more memorable messages that stick with their potential customers longer. Even the simplest or least expensive marketing campaign can create a buzz or a following rather quickly. Don’t be afraid to try something unique and different to help your cause.

Keeps You Focused

There will always be time for well thought out and well-organized marketing strategies that are might be considered mainstream, traditional and proven. Those things are definitely important. However, by remaining open to the idea of occasional guerrilla marketing ideas, you are keeping yourself in the right mindset for the growth of your business. When you look for the small and unique opportunities to push your branding or draw attention to your products or services, you will be more growth oriented and focused. This can definitely be contagious and soon your entire team will be on the ball when it comes to guerrilla marketing.

When any of your guerrilla marketing strategies involve design or print, be sure to turn to the experts at Printing Solutions. We’re ready to put our experience and expertise to work for you and provide you with quick and effective solutions at the right price. Give us a call at 480-596-6300.

Andrew Pinch

About Andrew Pinch

Andrew has been working in the print industry since 2003, working in prepress, management, and ultimately owner of print shops, including Printing Solutions of Tempe, Arizona. See Andrew's LinkedIn Profile here.