Every Door Direct Mail (EDDM) Is A Must For Any Local Business

By May 12, 2014Uncategorized
Every Door Direct Mail

Target One Specific Area with Every Door Direct Mail

If you have a large audience in one geographic location that you’d like to target, why not consider an Every Door Direct Mail (EDDM) campaign? EDDM is a system that the post office has had for many years and is gaining popularity in today’s market.

Everyone knows that post office carriers each have specific routes and areas that they cover. But not everyone knows that you can use mail carriers to saturate a certain zip code with postcards through the post office’s EDDM service. Here’s how it works:

Go to the Every Door Direct Mail website to map out a target area. Using demographic data you can narrow in on one specific area that you would like your postcards to be delivered to.

Then, let us take care of the rest. We can design, print, and bundle the postcards as well as physically take them to the post office for delivery. All you have to do is determine your call to action (with our help, of course) and your postcard size and weight.

Postcards for an Every Door Direct Mail campaign must be at minimum 6.5 x 9 inches and at maximum 8.5 x 11 inches. There are also limitations on postcard thickness. Postcards must be anywhere from 12 points to 16 points in thickness.

No matter what size or thickness, Printing Solutions has got it covered. In fact, we’ve got it all covered. Hiring Printing Solutions to handle your Every Door Direct Mail campaign will make the process so much simpler and easier than doing it yourself. For starters, you won’t waste time waiting in line at the post office. Our team at Printing Solutions will do that for you. We’ll also make sure that your paperwork is processed correctly and that it’s free of any errors that could possible get it rejected.  Finally, you won’t have to hassle with bundling and bagging the cards in specific quantities. Again, we do that all that for you.

In addition to these services, there are also certain advantages to working with Printing Solutions. If you mail your EDDM postcards yourself, you’re limited to sending out 5,000 pieces a day. Printing Solutions, on the other hand, is allowed to send out a much larger quantity. Not only that, we’ll also save you money in the process. The retail price for Every Door Direct Mail postcards is 17.5 cents per piece. However, for orders over 5,000 pieces, that price lowers to 15.7 cents per piece. A bigger quantity at a smaller price is only available through Printing Solutions.

Call us today to find out how our EDDM services can help you reach the right customers in the shortest amount of time.


Andrew Pinch

About Andrew Pinch

Andrew has been working in the print industry since 2003, working in prepress, management, and ultimately owner of print shops, including Printing Solutions of Tempe, Arizona. See Andrew's LinkedIn Profile here.