3 Reasons To Use Direct and or Promotional Mailing

By August 27, 2014Direct Mail
Dimensional Mailers

Everyone loves receiving gifts in the mail, but not everyone loves promotional products. But, what if you could deliver a promotional product that looked and felt like a gift, one that people would actually hold onto? With dimensional mailing, it’s possible!

Dimensional mailing is just what it sounds like; it’s a form of direct mail that is 3-dimensional, instead of being flat. An example of a dimensional mailer would be a branded box with a branded item inside.

As a printing company in Scottsdale,AZ, we know that traditional postcards and every door direct mail campaigns are still highly effective ways of advertising your business, but, we’ve seen how dimensional mailers can take your marketing efforts to a whole other level.

Related: Every Door Direct Mail (EDDM) is a Must for Any Local Business

A dimensional mailer has the surprise and intrigue element that postcards and flyers just don’t have. People will naturally want to open them and hold onto them because they are unique looking.

If you’re still on the fence about how and where to spend your marketing budget, we strongly recommend spending some of that dough on dimensional mailers, and here’s why:

They’re unconventional

What’s uncommon or unusual usually attracts more people than something that’s been seen a 100 times before. Thus,the more unconventional it is, the more people will flock to it. And with direct mailers, we guarantee most people have never seen something like this before.

They’re an easy way to test out a new product

Instead of spending dollar upon dollar creating a new product or service that might not sell all that well, why not send out a few dimensional mailers first to test out the waters, so to speak. If potential clients are lining up around the block due to the dimensional mailer alone, then you know you have a golden product on your hands. On the other hand, if the dimensional mailer produces nothing but the sound of crickets (and not the ringing of phones), then you know you should abandon the project and move onto something else.

They’re customizable

Design your dimensional mailer to your exact specifications, right down to the color, size, and texture. Make it uniquely yours. Add your logo, business tagline and whatever else that will make it recognizable to your intended audience.

Don’t get left in the dust. Invest in a dimensional mailer today! Stop by our printing company in Scottsdale, AZ, to learn more about our amazing dimensional mailers.

Andrew Pinch

About Andrew Pinch

Andrew has been working in the print industry since 2003, working in prepress, management, and ultimately owner of print shops, including Printing Solutions of Tempe, Arizona. See Andrew's LinkedIn Profile here.