Benefits and Design Tips for Effective Printed Brochures

By July 5, 2013Uncategorized
Printed Brochures

In today’s increasingly paperless world, electronic media such as email newsletters, text message ad campaigns, dynamic applications for your cell phone and flashy interactive websites have all made their way into advertising budgets. However, while there is no denying the advantages that each of these possess, a quality, custom brochure is still one of the most effective forms of promotion.

Maybe you’re thinking you don’t need a brochure. Before you make that decision, you should consider some of the benefits to the traditional company brochure;

Long Lasting

A well designed brochure takes the best of what your company has to offer and showcases it in a way that is consistent with your branding and messaging. They create a long-lasting reflection of your business that a prospect can hang on to and refer to over time. No misfiled emails, deleted texts or expired websites.

Attract Attention

In contrast to your business card which introduces you as an individual, your company brochure introduces your product, subject or service. They attract attention and create interest in a way that appeals to all segments of your target market. Not just those who are most technically savvy.

Professionalism & Authority

A full-color brochure with an exciting design demonstrates professionalism and competence in the subject being promoted. By providing a wealth of information in a well presented format you create the opportunity to instill confidence and command of authority in your business. If the offer is good, the perceived trustworthiness may make the difference.

Ease of Distribution

Brochures can easily be distributed to a very specific target audience. They can literally be placed in locations that your prospective customers can help but see.

So now that you have determined that a custom designed brochure is what you want, then what are the next steps. At Printing Solutions, we specialize in creating brochures that maximize impact and highlight your important information. Here are a few tips to keep in mind when considering your design.

The first decision you need to make when creating a brochure for your business is the objective of the brochure. Are you trying to get attention, or are you providing more information for those already interested? Who is your target audience?

Printed Brochures Are A Sales Tool

Remember that your brochure is a sales tool. It has to let people know what the benefits are to them when they do business with you, and it has to include a call to action. Use your back cover for your call to action – don’t bury it inside the brochure. While its good practice to feature the benefits up front to encourage people to open the brochure and find out more. Having the call to action on the back, leaves the primary message of the brochure as the last thing seen once the presentation of the brochure is finished. Do this by using impact graphics and text on the front of your brochure. Headlines, subheadings and captions will capture readers’ attention first, so make them interesting! Finally, make sure your action message is clear and concise and leaves the prospect with a definite action to take as their next step.

In a typical tri-fold brochure design, you don’t have to go with three columns on the inside. Consider using the inside of the brochure as a full-page ad in full color. Your text, graphics and headlines can work together on that full-page for maximum impact.

In general, don’t try to incorporate too much in your brochure. Choose your information and graphics carefully, and don’t fill in every little space. People won’t know where to look or what to read if there’s too much to see. Keep sentences and paragraphs short and to the point, and use effective graphics to accentuate your message.

Need Help With Printed Brochures?

Using a graphic designer for your brochure is always a great option. Our design team is happy to help you create a layout with impact. Let’s┬ámake your brochure an effective part of your sales and marketing plan. We offer several options for our quality brochure printing. Along with choices of standard coatings and paper, you can enhance them with new silk lamination technology to ensure that your brochures retain their polished look. Don’t wait for people to find you – put your information into their hands with a brochure today.

Andrew Pinch

About Andrew Pinch

Andrew has been working in the print industry since 2003, working in prepress, management, and ultimately owner of print shops, including Printing Solutions of Tempe, Arizona. See Andrew's LinkedIn Profile here.