3 Tips for Creating the Perfect Brochure

By October 16, 2014Brochures, Design, Printers
Perfect Brochure

When it comes to creating the perfect brochure, there are few Scottsdale print companies that know how to do it better than us. We’ve designed more than enough brochures to know what works and what doesn’t.

Here’s what we’ve learned: emotions matter! Your brochure should be intriguing, informative and leave people wanting more. If your brochure can do those three things, then it’s golden.

To create the perfect brochure, you’ll want to concentrate on each specific panel individually

Panel 1 (Front)

Panel 1 is the first thing that customers will notice. It is the most important part of your brochure. Design something so great that it makes people want to open it, such as coming up with a catchy question, using colorful graphics or a combination of the two. Also, don’t forget to include your logo!

Related: Logo Development and Your Brand Future

The Guts

The inside of the brochure is the “heart” of your brochure, literally and figuratively. This is where a potential client is going to get to know who you are/what you do/why they need to work with you. A word of advice: don’t list all of your prices! At this point, this person is still a cold lead. They have no reason to spend money on your product or service yet. The purpose of the brochure is to reel them in and gain their interest.

The Back

The back may be the most overlooked part of a brochure but it’s more important than you might think. This is where a customer looks for information on how to contact you…so don’t skimp and leave it blank! Be sure to list the all the pertinent information as well as one last reason why a customer simply can’t live without your goods or services.

Related: A Guide To Creating The Wow Factor!

For help creating the perfect brochure, give Printing Solutions a call at 480-596-6300. When it comes to printing for business, no one beats Printing Solutions!

Andrew Pinch

About Andrew Pinch

Andrew has been working in the print industry since 2003, working in prepress, management, and ultimately owner of print shops, including Printing Solutions of Tempe, Arizona. See Andrew's LinkedIn Profile here.