2015 Print Trends

Any discussion about marketing trends in 2015 will undoubtedly include a focus on social media, digital marketing and mobile, but what about print marketing? It’s no secret anymore that print marketing continues to play a vital role in the success of any company’s marketing success. The question is, what 2015 printing trends should you focus on.Here are some ideas we think you should consider:

Personalized Strategies

Just as we’ve seen in the world of digital marketing with personalized email sequences and url’s, watch for print marketing to continue to focus on personalization. Consumers have come to expect this personalization. They’re watching for marketing to target their specific needs and wants. We live in a time where technology makes personalized print marketing more cost-effective than ever, which is why it remains a strong trend for 2015.

Video Integration

Most people don’t typically think of video when it comes to print marketing. But with the continued success of QR Codes, integrating video into printed pieces such as direct mail, packaging and displays has never been easier. Research shows that, however hot video may have been in 2014, it’s going to be an ever hotter 2015 printing trend.

Merging of Digital and Print

While the success of print marketing campaigns continues to remain high, trends now show that integrating digital channels only makes it them that much stronger. Print marketing combined with a follow up email, for example, creates a significant increase in response rates. Some marketers have already discovered the secret of merging digital and print marketing –watch this trend continue to gain momentum in 2015.

B2B Marketing

It seems that the old school strategies of business-to business marketing techniques are coming back in a big way in 2015. Traditional approaches, such as print marketing, are showing to be more effective when it comes to engaging businesses than they have been in a very long time. We expect many B2B marketers will rethink their print marketing strategies this year.

2015 is going by in a hurry and the trends we mention here are no longer predictions, but proven strategies. If you are reconsidering the role print marketing currently plays in your overall marketing strategy, now is the time to make your move.Talk to Printing Solutions about strategies and ideas that we have seen that have been effective for other businesses. Let us help you put a plan together that you can implement sooner than later. Call us at 480-596-6300.

Andrew Pinch

About Andrew Pinch

Andrew has been working in the print industry since 2003, working in prepress, management, and ultimately owner of print shops, including Printing Solutions of Tempe, Arizona. See Andrew's LinkedIn Profile here.